Come and learn about the top SEO ways to increase sales for your business. Our marketing director will be presenting a webinar on Wednesday, January 20th, 2010 and he will cover the best strategies that you can implement to increase sales.

The webinar will be at 2pm - 3pm EST.

Sign up at this link http://www.omnistarmailer.com/webinar.htm

We are proud to introduce the latest version of Omnistar Mailer version 7.2. In this new version we have some great new features that add to this already dynamic software solution. In version 7.2 we have redesigned the list import feature making it easier to import an existing list of subscribers. You can simply put your existing list into a file that has a header row and import it into the mailer. The mailer will then allow you to map all your data to the correct fields that you have setup in the mailer. So now importing is as simple as 1, 2, 3.

Version 7.2 of Omnistar Mailer also includes email triggers allowing you to automatically manage your email lists. The trigger features can prevent your subscribers from receiving excessive marketing emails if you have more than one email list. This feature is great if you have subscribers in a “prospective customer” list that need to be moved to a “new client” list after they have purchased your product or service and have become a client. Other useful triggers that have been added will allow you to automatically move clients to another email list based on them reading an email, clicking on a link in the email or even landing on a particular page of your web site. We feel that the addition of these triggers is bringing our Omnistar Mailer solution one step closer to becoming a totally automated email marketing solution.

Autoresponder software is a web based email marketing software system that helps you deliver your welcome emails, campaigns, newsletters, offers and follow-ups in an effective manner. You can install autoresponder software in your PC simply by uploading the script to your site and linking the Autoresponder script to the mail account that is linked with that website. If you have an efficient email autoresponder installed on your site with its mail account included in the setup, then you are free to set up as many differently named auto responders from that one autoresponder software control panel as many number of times you wish to. Autoresponder software has its own signup form. Every autoresponder will have a series of email messages that it can send out to its subscribers. Every time you set up a new autoresponder, it will be on the same site and mail account but with a different autoresponder name, such as; ABCD, 1234 and so on.

Use Autoresponder Software On People Who Are Genuinely Interested

Autoresponder software is not too difficult to find. There are several vendors offering a variety of features. You can utilize this software as a tool for newsletter distribution. But you need to be very careful about who you are sending your mails to. Not all people will be interested in what you sell. Do not be too overbearing. You may be reported for spamming. Make sure you are sending your newsletters to only those people who are genuinely interested in your products and services. You need to also control your aggression when you deal with customers. If someone tells you that he would not like to receive your mailers, then do not argue or try to convince him desperately. That will do your business more harm than good. If he feels that he would want that information, he will approach you later.

Initially people may not be interested in your mails. But you need to gradually build their trust in you by sending them stuff that interests them. Autoresponder software does not mean that you use a shotgun method. You need to personalize your mails and make your prospective clients feel important. There are features in the software that help you personalize your mail. Make sure you do not become impatient with the procedure. No one buys immediately. You need to persistently convince them that they need what you are selling. And you need to do it without appearing too pushy.

You also need to know that autoresponder software is expensive. The autoresponder script is also complicated. The higher the version of your software, the more is the cost and complexity. But all said and done, autoresponders are the future of mail marketing. With the help of this software, you can really boost your sales. Your initial investment will be worth it as you can mint a lot of money out of it. The software usually comes with a user manual. You can also seek the help of an expert for installing it.

Email marketing is one of the best ways to market in the online space. Your marketing strategy needs to be sound if you want to be successful online. The basic objective of mail marketing is to create a subscription program where users sign-up and receive periodic emails from a company. These mails can be newsletters or promotions and bonuses.

A successful email program must be targeted. You must not fill the mailboxes with fluff. Make sure you send information that will add value to their life. No one likes spam mails. You will lose credibility if you spam mailboxes often. Only, if you send your customers valuable information and profitable deals, will you see your business grow exponentially.

The most popular ways for email marketing is that you purchase database containing lists of email ids. But sending mailers to all of them in a bulk will hardly boost your sales. They will not even give your mails a second glance. On the contrary, if you can create your own list, then your results might be fruitful. For this, you can create a squeeze page on your site. A squeeze page captures names and email ids of visitors to the site. Put in an eye-catching headline and opt-in form. People who will be interested to receive news from you will sign-in. This way you know that you are not irritating the person when you send your promos and newsletters. You can also choose to offer some exciting free gifts if you want for opting in. You will have to devise ways of driving more traffic to your squeeze page. The more people visit your page, the better are your chances for getting more opt-in. You might also want to devise a survey and offer free gifts to people who take it. Of course, they would have to provide their mail ids.

How To Make Your Email Marketing Spam Free?

It is extremely important that you do not spam the mail boxes of your prospective customers. Not only will they hate you for it, you can also be sued and fined under the CAN-SPAM Act. So make sure you send mails to people who opt for your mails. You also need to include one opt-out method too in case the prospect doe not wish to receive your mails anymore. There have been instances where individuals have opted for something but have conveniently forgotten about it. So if anyone says that they have not opted for the mailer, do not argue. Just remove him from the mailer immediately.

The best strategy for successful email marketing is to use the double opt-in feature. Here, an individual not only signs up for your mails, but also has to send a confirmation before receiving any future information. This will ensure that you have a list of people who are genuinely interested in your product or service. You need to keep it in mind that if you want your email marketing to be successful, you will have to learn not to be pushy.