Email
List Segmentation
| The Omnistar Email Marketing Software's
rich functionality includes the ability to set up a
fully customizable Target List. The target list allows
you to classify each e-mail recipient on your list into
subsets, effectively segmenting your users into different
groups. Usually, this sort of technology requires the
handling of a large database that only expensive technology
can maintain. But with the Omnistar Email Marketing Software, you get
the ability to create target lists quickly and easily!
And with this technology, a lot of innovative ideas
can suddenly and easily come into fruition. |
|
A Quick Example of an Effective Target List
Let's say you collect e-mail addresses to
send out marketing campaign e-mails. This is great; but if
all you do is send out the same e-mail to everyone, then you
won't be able to fully personalize each e-mail you send out.
Marketing techniques, after all, are far more effective if
you direct them toward a specific audience.
So in the Omnistar Email Marketing Software, all you have to
do is put each type of customer in different groups; put the
prospective customers that clicked on your website on one
target list, and the valuable customers that come back year
after year in another. Now you can write campaigns that get
sent to each group without sending them to the other!
Some Further Target List Ideas
Classifying each contact by repeat customer
and prospective targets is a great idea, but with target lists,
you can really accomplish so much more. Check out these great
ideas:
| Separate By |
Why to Try |
| Birth Date |
If you separate by birthdate, then at
the beginning of each month, you can send out birthday
cards to everyone who's having a birthday that month.
Send out coupons, or free gifts to get your birthday customers
to become repeat customers. |
| Interest Group |
This is where the target
list functionality really shines. By separating out your
contacts by interest, you can send interest-specific e-mails
to them at the click of a button! Just keep track of which
customers buy which products, and classify your groups
accordingly. |
| Date Subscribed |
Did you have a particularly good campaign
sent out last month? It's too bad the new subscribers
didn't get it... But wait, by using the target list, you
can send just to your recent subscribers! So feel free
to resend that campaign that worked so well. |
| Location |
If you have a special in a certain area,
you might try sending an e-mail out only to people in
that area. After all, isn't it annoying to constantly
be reminded of great events that you can't attend because
it's too far away? |
| Links Clicked |
Omnistar Email Marketing Software can easily track which
subscriber clicks on specific links within HTML newsletters.
The software has the ability to easily download subscribers
that clicked on certain links. Therefore, you can limit
your campaign to subscribers who are interested in a particular
product or service |
| Opened Email |
Omnistar Email Marketing Software can easily track which
subscribers opened a specific campaign, therefore, you
can send to users who are really interested in your products
and services. |
A Final Note
If you already have an extensive e-mail list,
you might be wondering how you can best take advantage of
the target list, since you may not know what your customers'
birthdays are, or what their zip code is. But what's also
great about the Omnistar Email Marketing Software is that you can use it to
send out e-mails that get your contacts to enter in this data
themselves. Just hold a contest, or request feedback from
your customers, and make sure to include fields to allow your
customers to give you more detailed information about them.
That way, you're not only increasing the worth of your newsletters
by getting readers excited enough about them to respond regularly,
but you're also increasing the value of your contacts, since
you can more effectively market with the more information
you have about them. After all, that's why we created the
target list on the Omnistar Email Marketing Software in the first place!
Additional Powerful Features
Advanced Search
Technology
Autoresponders
One
Click Spam Check
Preview
Email Before Sending
Email Management Triggers
Manage Split Test
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