Email Marketing Articles

Email Marketing For a New Business

There is nothing more cost-effective than email marketing. When you are promoting a business or a particular product or service an email marketing message is an easy way to get consumers onto on your website. This is especially true when the design of your website matches your email marketing message.

Even so, there is a lot to learn when it comes to email marketing. Within this guide you will find proven steps that will help you begin your new email marketing campaign. You will learn how to leverage your time and resources to continue to grow within this field.

  • 1. Building Your Email List and Email Marketing

    When it comes to email marketing, it is well worth the effort to begin building a large list of prospects. But where will you get these prospects? Some people may pursue the idea of purchasing email lists, but this generally turns into a waste of time. First, if you have not done your research on the company providing the email list, you may find that the potential customers on the list, have absolutely no interest in your products or services. Second, purchased email lists traditionally do not equate to high enough conversion rates to risk your reputation and email marketing abilities. With a purchased email list, you are essentially "cold calling" customers, which increases the probability that they may mark your message as spam. Each time, a message is marked as spam, it becomes harder to deliver your email marketing messages to other prospects. Therefore, you should avoid sending your messages to people that are likely uninterested in your products and services.

    Consequently, the best way to build your email marketing list is to use your own efforts to identify potential customers. You can capture prospects via foot and web traffic, with many similarities between the two disciplines. If you already have a brick-and-mortar store, you can ask your customers if they would like to be added to your mailing list during checkout. Their information can be directly entered into the computer, or you can provide them with a paper sign-up sheet. In order to entice customers to sign up, you can offer special discounts, incentives, exclusive information and more. If you operate an online business, you can entice customers in much the same way. Offer discounts, incentives and other information for filling out a form that you have on your website, but be sure that the sign-up form instantly catches the website visitor's eye by putting it in an obvious place and making it attractive.

  • 2. Creating and Sending Your Email Marketing Messages.

    When it comes to writing your email marketing messages, the most important thing to remember is to write with your audience in mind. Since your email marketing will be going out to members of the mailing list you create, you can craft messages that cater toy our customer base. Next, you need to make sure that your message is extremely clear, complete and compelling. The more you paint a picture for your readers, the more likely it is that they can see themselves purchasing your product or service. To best understand copywriting techniques, subscribe to mailing list of businesses that catch your eye or offer similar products and services. As you review these mailing lists, look for things that make you interested in the company's products or services, and also keep note of techniques that don't work.

    You will need to test your email marketing messages with several versions and approaches, and you may even need to change your writing style. At this time, it will be extremely beneficial for you to utilize a split test. This split test will send out samples of your email marketing messages to random prospects on your mailing list. By using a split test, you will understand what type of style and approach catches your readers the most. The information that you learn from the split test results will help increase your bottom line within the future of your company.

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