Provide Value-Added Services to Your Clients

Value-Added Services are a great way to not only increase your bottom line, but also build loyalty, create mindshare, and drastically increase the worth of your services with all of your current clients. Best of all, by including value-added services through Omnistar, you get all the benefits without any of the extra work. We provide all the value-added services you'll ever need, and after rebranding them with your logo and image, you can then redistribute them to your clients as though they were your own.

What is a Value-Added Service?

The idea behind value-added services is quite simple. Ordinarily, you provide a valuable core service to your customers such as web design. Your clients come to you for web design, you create or redesign their site, and they pay you. End of story. But with value-added services, there's an extra step. You can upsell the benefits of an extra ongoing service that will drastically help their site. To take an example, consider the Omnistar Email Marketing Software. While designing their site, if they choose to go with the added Email Marketing Software option, then you can integrate the Email Marketing Software with the rest of the site (a very easy procedure), and instead of just being paid a one time payment for your design work, you get to charge an ongoing monthly fee for the Email Marketing Software service.

In essence, value-added services are add-on services that help to increase your bottom line while giving your customers the most choices in customizing their web experience.

Why use Omnistar Email Marketing Software as an Added-Value Service?

Marketing is one of the most important aspects of any business, and every business owner already knows that. But effectively moving into email marketing is an entirely different beast than other forms of marketing; that's why we designed Omnistar Email Marketing Software to allow anyone to easily set up ongoing targeted mass email marketing campaigns to be automatically sent to just those prospects that need to be targeted.

Using the Omnistar Email Marketing Software as an added-value service is never difficult, because this is a service that everyone needs. It even sells itself, because most clients already know they need to start doing email marketing, but have not yet started due to the uneasiness of setting up a third-party email marketing service directly. By letting them know that you can install your own email marketing program on their site, your current relationship with them will make them much more likely to go with you than with anyone else. So not only do they get the service they've wanted, and not only do we get our product out to a customer that otherwise would not have come to us, and not only do you get the chance to incur a monthly charge making this a lifelong customer, but also your client will see you as even more of a professional, because not only did you set up their site, but you also set up their email marketing system. And all of this happens without any drawbacks; the extra cost your clients incur is well worth it to them, because starting an email marketing campaign usually brings instant results, unlike other value-added services which sometimes take a few months to kick in. And if there are any issues, our unbranded support team is on call 24/7 to help with anything that might come up. Plus, every purchase includes a free copy of our Beginner's Guide to E-Mail Marketing, which will help every customer to make their first email marketing campaign a good email marketing campaign.

Your clients will love you for offering Omnistar Email Marketing Software because:

Increase in Sales
Email marketing is one of the most effective ways to increase sales that any business can have, so long as it's done right. Thankfully, not only does Omnistar Email Marketing Software have all the extra features and options anyone will need to send a good automatic targeted campaign, but we also include our Beginner's Guide to Email Marketing absolutely free with every order, so everyone will know how to market the right way in emails from day one. (For example, did you know that unlike billboards or print ads, the subject line of marketing emails are more effective if they aren't sales?)

Increase in Mindshare
Phone numbers are ten digits long for a reason: it's significantly more difficult for the human brain to memorize eleven or more numbers at a time. With businesses, it's the same way; the average consumer will only have on hand the knowledge of ten or so businesses, regardless of how many are competing for his attention. By sending well written email marketing campaigns that prospects actually want to read, your clients can virtually guarantee that they'll be one of them. (And the odds of there being another business on that short list that directly competes with their market are pretty small!)

Increase in Repeat Business
It's much easier to keep a customer than to make a new one, and what better way for your existing clients to keep their existing customers than by sending regular emails tailored specifically to them? The Omnistar Email Marketing Software makes it easy to automatically send emails that specifically target particular kinds of customers. Our advanced autoresponder means that once an email campaign is set up, they don't have to do anything else but press a button to start it sending. And our target list segmentation makes sure that each email that is sent specifically goes to the customer most likely to make a purchase because of it. (For example, it can automatically market surround sound systems to the customer who bought a tv two weeks earlier.) Nothing could be any easier.

Increase Average Order Value
Email marketing's great strength lies in its ability to showcase products that customers want even when they didn't know they wanted it. Unlike tv commercials or print ads, when done correctly, email marketing can specifically target an individual consumer, allowing your clients to show exactly what that customer is most likely to want to buy. This means that instead of a tv commercial showing six items of which any individual might only be interested in just one of them, your clients' marketing email can show six items all of which this one individual will actually want to buy. On average, email marketing increases average order value by 30%, but you can expect even more of an increase if your clients target efficiently.

Increase In-Store Sales
59% of internet users research a product online before going into a store to buy, according to a recent MarketingSherpa survey. Your clients can tap into this market by providing potential customers with useful information about the product they market to them. If your clients provide links in their emails directly to webpages that showcase the product in depth, their instore sales will benefit as well.

Increase Feedback
Honest feedback is hard to get in an instore setting. Usually you will only get the extremes of those who really liked or really disliked something. But since email is faceless communication, when your clients ask for feedback during an email campaign, they may very well find yourself reading honest feedback from all types.

Okay, I see why Omnistar Email Marketing Software is good for my clients. But what's in it for me?

Ongoing Income for No Additional Work
This is a no-brainer. By upselling value-added services to your new and existing clients, you will generate recurring monthly income for you without you having to do anything at all in return. Your one-time setup of the Email Marketing Software on their site will make you money for years to come, all without any extra work on your part.

Extra Referrals from Clients
With value-added services, you're no longer just a web designer to them. You've become a business partner who is giving them a regular service that they use every day as part of their business model. As such, in their eyes, you become vastly more valuable, and the likelihood of them telling others about you and your services increases dramatically. Expect to start getting a lot more work once you integrate value-added services with your new and existing clients.

Better Sales Pitch for New Customers
When meeting new prospects, you'll stand out from the crowd much better with value-added services under your belt. If they're window shopping for a good web designer, they'll certainly pay a lot more attention to you if you show them that you also include value-added services like the Omnistar Email Marketing Software as optional features. Remember: you get to rebrand our Email Marketing Software under your name, so from their perspective, it will look entirely like your personal product.

Allows Reason to Reconnect With Old Clients
Once you integrate value-added services to your repertoire, it isn't just new clients that can benefit. Now you have a good reason to go to your old clients and introduce this new service to them. Not only will you instantly make more sales for very little work, but revisiting your older clients under the guise of introducing your new Email Marketing Software program may very well give you additional design work. And I don't just mean from older clients; by talking with you, they will have you fresh on their mind again, meaning anyone they know who is looking for design work may be giving you a call soon, too.

More Professional Content for Your Site
One of the most important things a web designer has to showcase his skills is his website. So it makes sense to include anything there that will increase visitors' perceptions of how professional you are, so that you stand out from the crowd. With value-added services, you become much more than just a web designer; now you are also an e-commerce web application suite provider, and any visitors to your site who see all that you have to offer will think you are much more professional because of it.

Okay, I see the benefits now. But how easy is it to get set up?

That's the easiest part! Just sign up for a license, and rebrand the product under your own name. Setup is quick and easy; and if you do have any problems or questions, we offer same day support 24/7. Rebranding is also extremely simple; our point and click interface is specifically designed for ease of use, so you can rebrand the color scheme and logos within minutes.

From there, all you have to do is contact your existing clients to tell them about your new value-added service. For each new sale, simply contact us, and we'll get everything ready for you. All you have to do on your end is make the sale.

The Omnistar Email Marketing Software comes with professionally designed templates so users can start sending emails within minutes of startup. But you may also want to offer your clients an additional 'setup fee' wherein you specifically design an html email template that matches the design of their site. (If you've never designed html emails before, you need to be aware of a few key differences from regular web design work. For example, divs never show up correctly, style sheets have to be in the body tag instead of the head tag, and embedded tables are broken by most modern email interfaces. Fortunately, our Beginner's Guide to Email Marketing explains all you'll need to know, and it comes free with every copy of Omnistar Email Marketing Software.)

And that's it! I told you it was easy. At this point, your only job will be to collect your monthly paychecks. And if an issue ever does come up, our support team will be able to handle it on your behalf. There's no need for you to understand the underlying php interface; that's what we're here for.