Email Marketing Software Split Test
From this section you can find out how to setup a split test. If you would like to find out more of the benefits to using split then review the Split Test Feature Section.
Omnistar Mailer is built with numerous powerful features you can use to improve the quality of your email marketing. We have designed the mailer from the ground up to be a one stop shop for your email needs. One of the most powerful features we offer is the ability to automatically send a number of different emails to a selected target list or email list and have the software compare the results to determine the most successful campaign. This method allows you to improve the quality of your email copy be knowing what email marketing is working.
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STEP 1: Create a split test
From the main admin area, select Create Split Test. Enter a name and subject line for the email. Select whether the emails will go to a regular email list or a target list, and select which list you would like to perform your test on. Enter the name the email is from and the envelope information.
STEP 2: Add your email copy
Add a one text version of the email you would like to test. This will only go to users if they do not have an email client capable of reading HTML emails.
STEP 3: Select HTML emails
Either select built-in HTML templates that you have created in Omnistar Mailer to be part of this split test, or add HTML pages that you have hosted elsewhere on the Internet.
STEP 4: Select how the test works
Set whether the winner will be determined by the number of times the HTML email is opened or the number of times a link inside the HTML email is clicked. You can have the system send the email to the entire list and generate a report about which campaign was successful or you can send the campaign to a percentage of the email list and then after a set number of time select a winner and send the campaign to the remaining members of the email or target list. If you use this option, a cron job is required.
To send the best performing campaign with a delay, you should setup the following cron to send every 15 minutes.
The Split Test cron job with delay schedule located at (If used, run every 15 minutes):
0,15,30,45 * * * * /usr/bin/php -f /$PATH/mailer/admin/split_test.php?op=rcron > /dev/null
OR
0,15,30,45 * * * * wget http://$YOUR_DOMAIN/mailer/admin/split_test.php?op=rcron
NOTE: Ask your hosting company which cron line you should use. You should NOT use both. Also note, to get the right link and the right path you should go to:
Main Menu > Create Campaign> Cron Job Manager
Each hosting company has different rules for running cron jobs, therefore, you should show them the above lines and ask your hosting company which one you should setup, since you should not setup both and how to set it up.
Also important: notice the "r" in "rcron" this "r" needs to be included.
If you are trying to set it up, so this split test is send out at a certain time then you have to setup the cron job that is op=cron notice it does not have the "r"
Therefore, if you want to setup a split test to be sent out at a specified time and then you want the split test to pause from a specified time and then send to the rest of your list, you will have to setup 2 cron lines. One with "cron" and one with "rcron"
