Email
Campaign Statistics
Omnistar Email Marketing Software is
built to be a one stop shop for your email marketing
needs. Not only does the Email Marketing Software provide you all the
tools you need to produce attractive, effective marketing
campaigns, all without requiring any technical know-how,
we also incorporated important tools for monitoring
the success of your email campaigns. Good statistics
don't just tell you how your campaign went over, they
also tell you what you can do to improve and see a better
response from your campaigns in the future. With Email Marketing Software,
you get everything in one package, the tools to build
email lists, the ability to build attractive HTML email
campaigns, and the statistics to improve your marketing
effort each time a mailing goes out. |
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What statistics does the Email Marketing Software track?
- Date and time of email campaigns
- The number of people who you sent the email
to
- The number of recipients who's email address
received the email
- The number of rejected emails
- Receipt percentage
- Number of times the forward link was clicked
- Number of unique recipients that opened
the HTML version of the email
- Open percentage
- Number of total openings
- Statistics on the number of times each
link in the email was clicked
- Top 50 readers and the number of times
an email is opened by each
- The ability to download a list of those
who opened the email
- The ability to download a list of those
who did not open the email
Why are these statistics important?
The statistics Omnistar Email Marketing Software tracks tell
you a lot about your email list. You are able to determine
how many emails on your list are actually receiving your emails,
and because of built in HTML tracking, you can determine how
many people are opening your emails. The system also tracks
which of your links are being opened, giving you insight into
how the placement of links and ads in your email is working.
This information is essential to perfecting the quality of
your marketing copy.
How could I use this information?
Using the statistics in Omnistar Email Marketing Software is
easy. For example, you can attempt to determine the optimum
day to send marketing email, as well as time of day, by experimenting
with when you send your weekly or monthly email. Because the
system tracks the date and time, you can compare the success
of each of these emails. You can also see how changing the
title of your email affects open percentage, helping you find
what marketing methods work best with your list. You can also
use link click-thru numbers to help you determine how link
placement should be implemented on later email campaigns.
The important thing is that the Email Marketing Software gives you the flexibility
and the data you need to make these decisions yourself.
Still not convinced?
Our Omnistar Email Marketing Software comes with a full 100%
money back guarantee, and includes guaranteed same day support
and setup, even on weekends. So really, there is no excuse
not to at least try
out the Omnistar Email Marketing Software so that you can see for yourself
how much more efficient your email marketing can be. But in
case you need a few more ideas for how you can use our Autoresponder
feature, check out these great ideas that some
of our customers do:
Send employees a monthly newsletter or digest—the
employee football game
in November, an invitation to the Holiday Party
in December, and a W-2 notice
in January.
Create a bi-weekly online magazine or a twice daily news
alert.
Deliver timed press releases to your customer base.
Send a confirmation email to a customer, send an online
receipt minutes later and a thank
you message after that.
Send your customers a promotional email every Wednesday
and a sales
circular on Sunday
Send your students homework email reminders each day at
5:00 p.m
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