Save
money with our mailing list manager
One of the best parts of using a mailing list manager to
handle your email marketing is that you won't ever have to
pay costs on a per-campaign or per-email basis. By controlling
all of this yourself, you will never need to consider whether
running a campaign is going to be worth what it costs. You
will have the freedom and flexibility to use our software
for any and all of your mailing list needs.
For many companies, an asp is enough, mostly because they
email a small number of individuals or they operate only a
few campaigns a year. With time, however, companies using
mailing list marketing will find the most efficient way to
spend their marketing dollars is on managing marketing in-house.
One of the best parts about our Php bulk email software is
that it is easy to manage, so your marketing personnel will
be able to handle writing copy as well as managing emails.
Our software is easy enough to use that anyone who can handle
a web browser can handle Omnistar Mailer.
All your company needs to do is calculate the annual cost
of using ASPs for email, and then compare that to the cost
of our Omnistar Mailer. Most companies will find just one
year's savings enough to compel them to change to handling
email in-house. This is due to the fact that Omnistar Mailer
can easily handle mailing lists of any size from your own
server. Even if you aren't spending that much on your mailing
campaigns, you may be dedicating more resources to your ASP
than you realize.
The Costs of ASPs
Using ASPs for marketing comes with its own hidden costs,
often much higher than the up front rates. With an email ASP
you will often have to pay large amounts for database import
ad export overhead. When using an email ASP you are providing
them with your email list. This means your database personnel
have to package the data and export it to the proper format.
Once the campaign is finished, you then have to import all
the statistical data on click-thru, unsubscribe flags, and
bounce counts. All of this takes up the time and resources
of your database department, which can add up to a large overhead.
When you have an ASP market for you, you foot the bill.
With Omnistar Mailer, since the data stays within our Php
bulk email software, you won't have to waste the time of technical
personnel maintaining up to date data. Instead, your mailing
list campaign can be maintained by non-technical staff. As
well, our software allows you to analyze statistics in convenient
graphical outputs, as well as from files in your database
records.
Another Hidden Cost of ASPs
Another cost of using an ASP is the overhead of your advertising
department having to communicate with your ASP about how you
want your marketing handled.
Simply adding the extra time and effort required to outsource
your marketing ups the cost. It makes the project take longer
and requires more of your department's time to resolve. This
is a consequence of having to direct another company to manage
your data. This lost time could easily be applied somewhere
else in your business.
If, on the other hand, you could conduct your own email marketing,
you would find yourself managing a much more efficient system.
Rather than having to wait to hear back from a business who
may run on different hours and have staff working on multiple
email campaigns, a small number of personnel can manage the
exact same process from your own servers. Omnistar Mailer
is able to streamline your workflow by putting the power in
your hands.
Beyond costs
Omnistar Mailer has many benefits beyond the simple savings.
Using our Php bulk email software can help improve your relationship
with your customers and put your products in the mailbox of
every user who adds themselves to your mailing list. If you
take a look at what our product has to offer, we're certain
you won't be disappointed about what it can do for you.
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