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Increase Email Deliverability
Email deliverability is one of the most
important factors in running a successful email marketing
campaign. Essentially email deliverability is the ability
of your email to actually reach your customers inboxes and
be viewed by them when they open the email. This is half
of the email equation, if you discount building your email
list and segmenting it, the other half being your click
thru rate. While developing your click thru rate is important,
a high percentage isn't any good if you aren't getting your
email into enough inboxes. Deliverability ensures that your
email makes it to the inbox, after you have that secured,
you can worry about getting your email opened or clicked
thru.
One Click Spam Check
Omnistar Email Marketing Software includes a convenient tool
that scans a database of spam rules and keywords. If any
of the words or word combinations are flagged, it will show
you in a graphical interface what you need to change. Each
keyword and rule is ranked, telling you how high it is weighted
for spam, letting you know if a keyword is a minor issue
and not worth changing, or if it is going to greatly increase
the likelihood of your email being considered spam. | |
Preview Email Before Sending
Omnistar Email Marketing Software also includes a great feature
that is intended to improve the quality of received email.
Different email applications render HTML differently, some
have special rules, and that means your email might look
different from one application to another. While this isn't
generally a catastrophic problem, occasionally the way an
engine renders your HTML page will make it unreadable. Our
system includes the ability to easily preview how your email
will look in a number of popular email browsers. This means
you will see any problems before your email goes out, giving
you time to fix them. | |
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