Automatic e-mail (reply or otherwise) sent to recipient
upon onset of a trigger event, such as a certain calendar
date, the click of a link on your site, or subscription
request. Omnistar's autoresponder
software completely automates the e-mail marketing process.
The most secure type of confirmation for newsletters.
Double opt-in means that when a user clicks on a link
to opt-in for a newsletter, they then receive an e-mail
which requests that they verify their subscription.
This is useful to prevent competitors from surreptitiously
signing up users who did not request your newsletter.
Here at Omnistar, we highly recommend the use of double
opt-in confirmation, as it makes it nearly impossible
for others to then sabotage your newsletter efforts.
Database of IP addresses and domains that are screened
out on all incoming e-mail. If you get your IP or domain
on a blacklist, then e-mails that you send out will
largely be automatically deleted without anyone seeing
your content. Furthermore, getting off f a blacklist
is notoriously difficult. Thankfully, if you follow
all the best practices for e-mail marketing that we
recommend here at Omnistar, then you will never have
to worry about this.
E-mail Bounce (soft)
An e-mail that was rejected by the receiving server
for temporary reasons, such as a DNS time out or over
quota.
E-mail Bounce (hard)
An e-mail that was rejected by the receiving server
for permanent reasons, such as an invalid e-mail address.
E-mail Contextual Link
URL incorporated into the e-mail content. These types
of links are MUCH better than "click here" links, both
for matters of style, and also due to spam-detection
software. Always use links that have descriptive words
linking to the content.
E-mail Newsletter
A campaign of e-mails sent over time to prospects.
E-mail newsletters are mainly used to maintain existing
customer relationships.
E-mail Marketing Campaign
E-mail newsletters or stand-alone marketing messages
delivered at intervals to market to a group.
E-mail Frequency
How often a newsletter is sent out.
E-mail Subject Line
The descriptive title of an e-mail. The e-mail subject
line is one of the most important parts of your e-mail
marketing campaign, because without a good subject line,
your e-mails may never even be opened. Our extensive
research has shown that the best open rates are closely
associated with subject lines that have minimize sales
pitches and accurately describe content. Unlike a billboard,
which must be 'salesy' in order to get your product
across, e-mail suffers from the stigma that so many
spammers have given it over the years, and so prospects
better appreciate straight-forward subject lines in
their inbox.
An e-mail that utilizes html in order to maintain
the consistent look and feel of your brand. It is important
to send any html e-mails with a MIME multi-type alternative
text version as well, or else spam detectors may fag
your e-mail.
HTML E-mail Click-Thru Rate
By using html in your e-mail, you can check how many
times a particular image in that html is loaded, thereby
estimating how many times someone has opened your e-mail,
less those that looked only at the text alternative.
The click-thru rate (CTR) is then calculated by dividing
the number of click-thrus to the number of e-mail opens
(loads) and then multiplying by 100 to express the result
as a percentage.
HTML E-mail Unique Opens
The number of different individuals who open the e-mail
within a specific period. Note that determining this
result is rather difficult, but by checking the number
of loads you can get a fairly accurate estimate.
The e-mail open rate measures the ratio of e-mails
opened to the number successfully delivered. This ratio
is usually determined by e-mails delivered (i.e.: sent
- hard bounces) divided by estimated unique opens.
Opt-in
Confirmation to receive e-mails. Indicates the addition
of a specific e-mail address to the recipient list.
Opt-out
Confirmation to unsubscribe from a mailing list. Opt-out
links are required by law to be present on all outgoing
e-mail marketing. Furthermore, it must be a single click-through,
without double opt-out procedures in place. And unsubscribe
requests MUST be processed within a "reasonable" period.
The act of making your marketing e-mails change content
according to whom the e-mail is sent to. Omnistar Email Marketing Software
does this automatically.
Software used to filter supposed unsolicited e-mail
from users' inboxes. Getting around spam filters takes
effort, but if you follow our recommendations, your
e-mails should get past every spam filter on the market.
Segmentation (a.k.a.: Targeting)
The use of previously gathered information to send
e-mails of a particular offer to a subset of the list.
Spam (a.k.a.: UBE)
Unsolicited bulk marketing e-mail. Spamming is against
the law, and we cannot recommend its use in any way.
A page load or loads by a specific user. Unique clicks
are difficult to track directly, but estimates are available
by making certain assumptions, such as separating clicks
by IPs.