Email Marketing Articles

Omnistar free email marketing articles cover how businesses can better market their company and products with email. The tips and tricks in these articles can help businesss to increase exposure and traffic to their websites, as well as increase sales.

Email Marketing Topics

Getting Started in Email Marketing

Okay, so you're new to email marketing. Let's go over some of the basics...

Email Marketing For a New Business

There is nothing more cost-effective than e-mail marketing. When you are promoting a business or a particular product or service an Email Marketing Message is an easy transition for consumers to go on your website. This is especially true when the design of your website matches your Email Marketing Message.

Email Marketing Glossary

Learn the language associated with email marketing and reference standard features and terms.

Start Your Career in Email Marketing

If you are passionate about Email Marketing, then this should be a central career focus for your online business or job. Email Marketing is a very effective career field, and it also is one of the main online businesses which continues to be lucrative and effective year after year.

HTML Vs Plain Newsletters

HTML newsletters revolutionized the way online marketing worked in the 90's, and their market share of online advertising grew steadily into the early 2000's. HTML offered a level of customization and design control that was before unseen. Much in the same way HTML helped drive the internet, it thrived in the world of email. Currently, the percentage has plateaued, and remains constant.

Email Marketing Split Testing

I'm sure, if you're into the online marketing scene, you've probably heard of a phenomenon called "Split Testing". You may have even played around with it a bit, but I'll bet that you, like so many other individuals and companies out there, have not realized the full potential of this incredibly powerful marketing tool.

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Tips, Advice and How-to Articles

Some useful ideas and tips for email marketers

Why Should I Do Email Marketing?

Many businesses take recourse to email marketing as it works well and has proven results. You may wonder why should I do email marketing but be assured that statistics have proved that email marketing has performed better than print catalogs and other channels of direct marketing.

How to Increase Your Click Thru-Rate

Getting your email marketing recipients to open your emails is one thing, getting them to read and click-thru is a bit trickier. After you have achieved success with your open rate, it is time to focus on writing the kind of emails that actually get people to buy your products.

Best Day of the Week to Send Marketing Email

Email marketing is all about getting your subscribers to read your email, so often the question is asked, what is the best day for mailings? Common wisdom has many mailings going out Sunday or Monday, Sunday for Sunday through Monday sales, and Monday for other mailings. This view has gradually changed as marketing has moved online and people have had the time and money to study the most effective marketing techniques for internet marketing.

How to Avoid Being Marked as Spam

Spam filters first came into effect out of necessity. While computer based communication had existed for a long time, in the 1990s it became extremely prevalent for emails to be met with scores of unsolicited and unwanted email, often containing viruses, scams, and otherwise harming the users online experience. The solution was to use basic characteristics of spam to prevent it entering the email box.

Keeping List Members Interested

Once you have a mailing list up and running, and start to experience success, your job isn't done. Having a mailing list to advertise gives you some great advantages, but you have to keep your subscribers interested in your content, otherwise you won't be able to capitalize on your success.

How Often You Should Email Your List

Getting started with email marketing can be a daunting process, and one of the most frequently asked questions is how often you should email your list. While there is no one correct answer to this question, there are a number of factors that should be considered when coming up with a schedule for emails.

Know your clients using Split Testing

Many companies are using split testing today in their marketing campaigns, but are those companies using this powerful tool to its full potential? As you are aware, split testing allows for the sending of multiple versions of the same email to a percentage of your client list for the purpose of collecting information about how those clients react to your email.

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Solution Center

I want to save money and not pay any monthly fees to send my email campaigns.

I want to automate bounce handling, un-subscribing and link tracking.

I want to build relationships with my customers with personalized emails.

I want to use software that does not require technical experience.

I want to realize the full potential of "Split Testing".

I want to know my clients better by implementing split testing.

More Resources Available at our Email Marketing Software Blog.

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What Do Users Say

I checked out dozens of other mailing programs, and Omnistar was by far the best buy for the money. It s really easy to integrate into existing sites!

Tim Sigler
www.timsigler.com

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